How to do research on a new idea/target industry using Twitter


I just thought of sharing a technique I have been using lately for collecting knowledge on target industry or a new tool/startup idea

For example, you have been trying to something in online backups (a purely hypothetical example).

First, come up with top 3 relevant keywords that people search for while thinking of online backups. You may use Google insights for search.

Here are the relevant keywords I found: “online backups”, “data backups”, “server backups”

Now here is the juicy part. Go to Twitter search and for each of your keyword, search on following themes:

  • What people like: search combination of keyword with words “like”, “love”, “great”, “cool”, “:)”. Example – “online backup” “love”
  • What people dislike: search for “hate”, “sucks”, “:(“, “bad”, “worst”
  • What people want: search for “want”, “wish”, “if only”, “lacking”

This will give you a pretty good idea of what people like, dislike and want in this particular industry. And if you spot patterns, you could have tremendous insight.

Further exploration:

  • Expand your set of keywords
  • Do the same three sets of searches for competitors/leaders in that industry
  • Don’t just limit till Twitter, do Google blog search also

Any more ideas? More terms for searching likes, dislikes and wants? Now if someone could just make an app for simplifying this. Anyone?

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2 Responses to “How to do research on a new idea/target industry using Twitter”

  1. Sameer
    1. November 2009 at 23:35

    hi paras,

    this is an excellent method. I will definitely try it with affiliate marketing:D

    Since people use twitter, using this method i think its quite easy to find out their likes and dislikes. which is what every online marketer dreams off.

    thanks a lot!

  2. Erik Linde
    7. February 2013 at 15:28

    Hello Paras, this was a great post!

    Would this tool be helpful when searching for ideas?

    http://comparethin.gs

    It kind of does what you describe above!

    Full disclosure: I built it and just finished it a few days ago! Very open to your feedback and suggestions as I had not initially thought of using this as a tool to find keywords :)

    Best,

    Erik

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