Lack of a boss. Period. The lack of a higher authority to give you your next todo item is the single most-important factor that makes entrepreneurship so hard. In school, you have a clearly defined schedule and you have teachers who give you homework which provides something concrete to do everyday. Then they have exams, a definite end point of the whole yearly effort. In college, you have required classes, projects and exams that keep you sane and provide a safety net from being direction less.

In corporate world, your boss sets your todo list. Most likely, every day when arrive at your desk and check your email you have something definite to do, failure of which is likely to annoy your boss. Day after day, the todo list keeps you busy, happy and gives a clear indication of progress.

But entrepreneurship is different. You have NO boss. Nobody would care if you are slacking a bit, nobody would care if you failed to meet your targets, no body would care if your performance is falling month after month. Being self-motivated over a period of years non-stop is hard. Unlike corporate world, you have to set your own agenda for every single day and you have to meet self-defined targets. What makes it even more dangerous that there is no-one (expect you) to notice that you failed to meet targets. There is no-one to do a review meeting or feedback session. It is just you!

That is what makes entrepreneurship so hard.

1. Having an idea is easy (not a problem at all)
2. Creating a product is hard (development problem)
3. Creating an awesome product is even harder (execution problem)
4. Having people notice it is real hard (marketing problem)
5. Making people use it is very, very difficult (credibility problem)
6. Generating cash out of it is simply not doable (sales problem)
7. Generating money and being profitable consistently is impossible (business creation problem)
8. Having successful multiple product lines is you-must-be-out-of-your-mind (successful business creation problem)
9. Rejecting acquisition offers is way, way harder (because it is tempting and odds are that you will never reach till that stage)
10. Doing an IPO is the ultimate hardest but simply awesome

I just thought of sharing a technique I have been using lately for collecting knowledge on target industry or a new tool/startup idea

For example, you have been trying to something in online backups (a purely hypothetical example).

First, come up with top 3 relevant keywords that people search for while thinking of online backups. You may use Google insights for search.

Here are the relevant keywords I found: “online backups”, “data backups”, “server backups”

Now here is the juicy part. Go to Twitter search and for each of your keyword, search on following themes:

• What people like: search combination of keyword with words “like”, “love”, “great”, “cool”, “:)”. Example – “online backup” “love”
• What people dislike: search for “hate”, “sucks”, “:(”, “bad”, “worst”
• What people want: search for “want”, “wish”, “if only”, “lacking”

This will give you a pretty good idea of what people like, dislike and want in this particular industry. And if you spot patterns, you could have tremendous insight.

Further exploration:

• Expand your set of keywords
• Do the same three sets of searches for competitors/leaders in that industry
• Don’t just limit till Twitter, do Google blog search also

Any more ideas? More terms for searching likes, dislikes and wants? Now if someone could just make an app for simplifying this. Anyone?

The single biggest problem with entrepreneurs is that they have a very tightly knitted community. Yes, you read that right: being part of a tight community around entrepreneurship (especially Internet and technology startups) could be a barrier to moving ahead towards success. This might sound bit controversial but allow me to explain.

Most likely, entrepreneurs visit discussion forums dedicated to entrepreneurship. They have entrepreneurial friends. They consume entrepreneurship gyan day and night on how to succeed, what to do and what not to do. When they have difficulty, they take advice from like minded entrepreneurs who understand them. In short, lives of entrepreneurs revolve around experiences of other entrepreneurs only.

But, my friend, entrepreneurship circle is a very tiny part of this world and probably mutually exclusive from your target customer segment. Your customers don’t frequent the blogs, you do. They don’t participate in the discussions you like talking about. Moreover, your entrepreneur friends know no better about your target market than you do. All they can do is to provide their point of view, which may or may not apply to you because there are so many variables when it comes to startups, customers and target market.

While, if done in sensible limits, participating in entrepreneur community can be very fruitful. You get to learn from other’s mistakes and successes. But, more often that not, entrepreneurship circles become echo chambers where same point of view keeps repeating again and again and takes a life of its own. And the entrepreneurship circle is so small and tightly knit, that you might mistake it as truth. Reality is that your customers are not even aware that such circles exist. How many of your potential customers might be aware and frequently visit forums such as Hacker News, Techcrunch, Mashable, Reddit or (in India) Pluggd.in? They don’t hold the same opinions that get reinforced in such circles.

So take a dose of reality and understand that these entrepreneurship communities exist for a different purpose and the advice, tips, feedback you get should be seen in the context that all people there probably think like you do, have low budget and represent a tiny fraction of this world. Don’t take all of what is said as reality. Reality is what your customers tell. Every second spent in such circles can be spent talking to your customers and finding their circles.

Do you agree with my point of view? Do entrepreneurship circles help or hurt?

PS: I understand the irony of automatically generated related posts below. But my point is that the entrepreneurship community participation should be done in right context and the advice there should be seen in proper light of where the person is coming from.

What do you do if you feel you are born unlucky? What do you do if you feel that the whole world is conspiring against you to make you not succeed? And, what do you do if you feel you have less intellect, less resources and less everything to succeed?

The short and sweet answer is to work harder. You cannot control luck. You cannot control amount of financial resources you have. But what you can definitely control is the amount of effort. Your competitior or neighbour might be advantaged in all respects but you can compensate all that just by working harder.

Really, putting in a lot of effort gives you a lot of chances to make mistakes, try out things and fail. What you have to loose here is your effort, which of course you must have unlimited supply of.

If your nearest competitor or neighbour works X hours, you must work for X+1 hours. If he pitches to Y bloggers, you must pitch to Y+1 bloggers. Of course, you cannot match him in his $5 million funding and a huge team of sales guys. But what you can match (and even exceed) is your persistence and sheer drive to succeed.

Yep, I know it is sounding a bit like self-help bookish type, but I have observed and realized that success is an equation with a lot of variables. Most of the variables you have little or no control on but one variable which has a lot of influence on the result is effort and persistence. Controlling the value of this variable is entirely upto you and hence affecting chances of being successful is your will.

What are your thoughts on this? Does hard work really increases the probability of success?

ReadWriteWeb had a nice, long article written on Wingify’s ContextSense. Read the article titled Identify Any Website’s Sentiment with ContextSense.

To quote:

To test out ContextSense’s accuracy, we put in the URL for ReadWriteWeb.com (but of course). The end result was mostly on target, identifying our main concepts as a top ten list including things like software, Google, iPhone, news and media, commenting, semantic web, and more. The last three items in the list – AJAX, class libraries, and JavaScript – were off base. Perhaps that’s why they were greyed out while the rest of the list was in black, though. There isn’t any explanation as to what the shading means, but that’s a logical leap.

The categories list was similar to the concepts list except it showed more of a drill-down as to what broader topics the concepts came from. For example, for “Semantic Web,” the associated category was “Reference > Knowledge Management > Knowledge Representation > Semantic Web.”

The tool also ranked our site as “slightly positive,” which makes sense since we’re passionate about technology and don’t (often) post negative reviews – we tend to just skip product reviews for those sites and services we don’t think much of.

HT Mint ran an article on Pluggd.in and Wingify was featured as one of the few startups that the blog helped (which was very true). To quote:

Meanwhile, some very young firms have gained from Pluggd.In’s coverage. For six-month-old Wingify, a New Delhi-based firm that offers website optimization software, the biggest challenge was in getting early adopters. The firm is yet to launch its product, but was pleasantly surprised when, within three weeks of being featured on Pluggd.In, it got 10 early users and possibly its first customer. Pluggd.In had profiled the firm in July, says Paras Chopra, chief executive, Wingify. The start-up had approached Sinha for using its optimization software on his website.

He used it, liked it and profiled it, says Chopra, adding that Sinha continues to use the software. The firm is now in talks with a Bangalore-based venture capital firm, which has a portfolio company looking for the kind of technology Wingify offers, said Chopra, adding that the talks are at an advanced stage.

“Having early adopters is crucial for a firm like ours. We need validation, some early users, before we make an announcement to the world. A lot of positive things have happened to us since the coverage,” says Chopra.

A presentation I had made for Wingify:

For those who are not aware of digital evolution, I am writing a quick short summary. Digital evolution means evolution of computer programs who compete for limited resources such as CPU and memory. In short, it goes something like this:

- You define a universe, which is virtual memory (space) and CPU (time)
- You create energy (CPU cycles)
- You define an extremely limited instruction set for Virtual Machine (Physics). Instruction set being limited is important because you want to mimic physics, not chemistry or biology
- You seed randomly generated programs of varying length
- You start parallel execution the random programs
- Each instruction eats up energy and at random times you feed energy into universe
- At random times mis-execute program instructions
- Run it for a long time and Voila! finally self replication gets evolved from very simple instructions
- Then arms race gets started between programs and things get interesting

Some people argue that digital evolution is not merely an emulation of real thing but is indeed a real manifestation of evolution and I tend to believe the same.

To download the digital evolution simulator written by me in Python (called PyPond), head to: Download: Normal version or With graphics version (requires PyGame library)